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Google, Yahoo, Amazon, Facebook and Twitter Set Sights on SMBs

Google introduces Google My Business; Yahoo “wants to help people worldwide to start, build and grow their businesses”; Amazon is reportedly launching a marketplace for local service providers;...

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Think Tank Chicago: Exploring Local Advertising on a Dark and Stormy Night

Ryan Vaspra, SVP of product and operations at Sightly, shares his thoughts on our recent Think Tank Chicago event which brought together local advertising leaders from companies including Facebook, YP,...

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Google Turns Local Product Searches into Delivery Business

To date, Google product searches have delivered fairly relevant local results, but have failed to translate those results into actual purchases.  Now, Google is introducing a new platform to that...

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Digital Marketing Tactics that Drive Customer Retention for SMBs

In my recent article on Street Fight, I talk about the importance of customer retention for SMBs and highlight some of the best digital marketing tactics that help build loyalty and repeat customers....

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Infographic: Number of SMBs with Mobile Optimized Websites Increases by Over 75%

While there have been many studies documenting the lack of mobile optimized websites among small businesses, a new study from Constant Contact illustrates the contrary.  After surveying over 500 SMBs,...

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SoMoConf Speaker Spotlight: Rick Bastian, Premium Digital Services Manager,...

Today we caught up with Rick Bastian, premium digital services manager at Dex Media, to learn more about his upcoming panel at the Social + Mobile: Show Me the Money! conference August 20-21 in...

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Shift to Video Continues with New Yelp and Facebook Updates

Video continues to take a central role online for consumers and publishers.  A 2014 Cisco study predicts that by 2018, 79% of all Internet traffic will be video – and Yelp and Facebook are working to...

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Top 5 Local Ad Stats of the Week: ROI

While having a clearly defined and accurate return on investment (ROI) is extremely important to marketers, one study shows that 3 in 4 marketers around the world report problems or challenges when...

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Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Please join LSA and NinthDecimal for an exclusive webinar presentation next Thursday, November 13 from 2 pm – 3 pm EST. Mobile usage is exploding and smartphones are becoming ubiquitous. Consumers eat,...

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Balancing Act: Successfully Adding Mobile to Your Marketing Mix

Please join LSA and ReachLocal for an exclusive webinar presentation next Thursday, December 11 from 2 pm – 3 pm EST. Today’s consumers own multiple devices and move seamlessly between them throughout...

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5 Ways Local Marketers Can Leverage Google Analytics & Search Console

With all the paid SEO tools out there, it can be difficult to get good SEO data without paying for it. While paid SEO platforms are super useful for creating reports and mining your data more easily...

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