Google, Yahoo, Amazon, Facebook and Twitter Set Sights on SMBs
Google introduces Google My Business; Yahoo “wants to help people worldwide to start, build and grow their businesses”; Amazon is reportedly launching a marketplace for local service providers;...
View ArticleThink Tank Chicago: Exploring Local Advertising on a Dark and Stormy Night
Ryan Vaspra, SVP of product and operations at Sightly, shares his thoughts on our recent Think Tank Chicago event which brought together local advertising leaders from companies including Facebook, YP,...
View ArticleGoogle Turns Local Product Searches into Delivery Business
To date, Google product searches have delivered fairly relevant local results, but have failed to translate those results into actual purchases. Now, Google is introducing a new platform to that...
View ArticleDigital Marketing Tactics that Drive Customer Retention for SMBs
In my recent article on Street Fight, I talk about the importance of customer retention for SMBs and highlight some of the best digital marketing tactics that help build loyalty and repeat customers....
View ArticleInfographic: Number of SMBs with Mobile Optimized Websites Increases by Over 75%
While there have been many studies documenting the lack of mobile optimized websites among small businesses, a new study from Constant Contact illustrates the contrary. After surveying over 500 SMBs,...
View ArticleSoMoConf Speaker Spotlight: Rick Bastian, Premium Digital Services Manager,...
Today we caught up with Rick Bastian, premium digital services manager at Dex Media, to learn more about his upcoming panel at the Social + Mobile: Show Me the Money! conference August 20-21 in...
View ArticleShift to Video Continues with New Yelp and Facebook Updates
Video continues to take a central role online for consumers and publishers. A 2014 Cisco study predicts that by 2018, 79% of all Internet traffic will be video – and Yelp and Facebook are working to...
View ArticleTop 5 Local Ad Stats of the Week: ROI
While having a clearly defined and accurate return on investment (ROI) is extremely important to marketers, one study shows that 3 in 4 marketers around the world report problems or challenges when...
View ArticleEnabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing
Please join LSA and NinthDecimal for an exclusive webinar presentation next Thursday, November 13 from 2 pm – 3 pm EST. Mobile usage is exploding and smartphones are becoming ubiquitous. Consumers eat,...
View ArticleBalancing Act: Successfully Adding Mobile to Your Marketing Mix
Please join LSA and ReachLocal for an exclusive webinar presentation next Thursday, December 11 from 2 pm – 3 pm EST. Today’s consumers own multiple devices and move seamlessly between them throughout...
View Article5 Ways Local Marketers Can Leverage Google Analytics & Search Console
With all the paid SEO tools out there, it can be difficult to get good SEO data without paying for it. While paid SEO platforms are super useful for creating reports and mining your data more easily...
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